Proposal for project

confucius589Create a range of illustrative designs based on meaningful, thought provoking quotes

During this project one aims to research into a series of different philosophical cultural quotes, positive and way of lifequotes and passages from books rather than random quotes of no consequences or value. These will be used to create striking illustrative designs accompanied by dramatic typography in a comic book layout style.Furthermore these shall be based on how one leads their life and aim to portraying a positive outlook as well. Main body of research will consists of looking in depth at other cultures typography and art such as hieroglyphs of Egypt, manga comics of the East, Chinese calligraphy and western comics. These shall then be merged together. At least 8 designs shall be accomplished to a professional standard and each design will use a different quote. These may all link together, which in turn could become a narrative. Also within the project one will experiment in a range of methods, whichmay include, collage, illustrative methods, photography, 3D elements and animation.

Research Methodology

Research shall consist of primary and secondary research. Primary research will consist of a questionnaire to gather other’s opinions on how effective typography and image-based designs are, if one type would work globally or not and the most popular methods to present designs to a large audience and other culturesglobally. This in turn may help one to decide on methods and media to use within the project. It will also relate to ones theory project of universal type. Furthermore one will take a large range of photos and collect magazines to be used to create collages, which could become the base for an illustrative design. Secondary resources will be taken from books and websites showing different cultures, quotes, typography, illustrations, and comics, history of cultures, meaning of colours, inspirational graphic designers and comic designers.

Literature Review

Steven Heller and Lita Talarico, (2011) Typography Sketch Books, Thames and Hudson – Use for research into typography design, how type works with images, how to create a dramatic type face and how designers work within this area of graphic design. This will help one to create typefaces, which mix cultural elements together to be used within an illustrative based design.

Jonathan Baldwin and Lucienne Roberts (2006) Visual Communication, AVA publishing – In depth look at how typography and illustrative design is used in graphic design to communicate a meaningful message to the viewer.Therefore this shall help one to communicate the meaning and understanding ofchosen quotes to the viewer in a far more effective interactive manner.

Paul Gravett, (2004) Manga 60 years of Japanese comics, Laurence kings publishers – To research into the Eastern comic book styles and a brief history on how manga has developed and changed through the years. This shall be used to help mix and contrast western and eastern cultures together in a form, which is popular across the world and appeals to a large range of culturally different viewers. One will also look into Western comics as well. These could then be mixed together to create a new exciting design style to be used based on chosen quotes.

Jon B. Cooke, [2005]Comic Book Artist Collection, Volume, TwoMorrows Publishing – examples of comic book page layouts, history of western comic books such as Marvel and DC and how comics have evolved. This shall help one to explore different layouts, covers and styles of comics, which could be used as a means to present quotes of an encouraging nature within an illustrative design. Comic pages use experimental layouts, which draw the viewer across the page in an encouraging manner.

Joyce, (2003)Colour Meanings,[online] Available athttp://www.designbyjoyce.com/color_meanings.html [accessed at 17th September 2013] – Colour is an important part of design. Each colour has a different meaning and effect on the viewer. For example blue represents loyalty, friendship and love where else red can mean danger. Therefore understanding the meanings of different colours will help one to portray the feeling of chosen quotes more effectively to the audience.

Ethical issues

There may be ethical issues if one uses quotes of a religious nature, which may in turn offend viewers of different religious and cultural beliefs. This is an issue one will need to be aware of throughout the project.

Next Steps

Continue to research in depth each area outlined earlier and start to thumbnail initial ideas to help creativity and experimentation. One will try to explore new methods and media to use within the project to create meaningful outcomes. Also continue to collect more quotes with different meanings and mind map words relevant to one theme to help think outside the box. Furthermore one needs to choose a method to present the project such as a large mind map or animation.

Conclusion

This project will be worthwhile as one will be aiming to develop a style which can be understood by a large range of cultures and interact with the viewer in a way that is thought provoking, inspiring and encouraging. Within this project one will also develop skills in new media and areas of graphic design such as collage and 3Delements, within an illustrative based design.Which have not been explored in previous projects before.

Bibliography
Books Jonathan Baldwin and Lucienne Roberts (2006) Visual Communication, AVA publishing

Jon B. Cooke, [2005]Comic Book Artist Collection,Volume,TwoMorrows Publishing

Paul Gravett, (2004) Manga 60 years of Japanese comics, Laurence kings publishers

Steven Heller and Lita Talarico, (2011) Typography Sketch Books, Thames and Hudson

Joyce, (2003) Colour Meanings,[online] Available athttp://www.designbyjoyce.com/color_meanings.html [accessed at 17th September 2013] –

So far I have research into a broad range of areas which include comics, typography, illustration, photography and collaging. In the next wekk I am to narrow and refine y research and look at a range of philosophers who quotes are about life style and positive thinking. Once I have done this I will start to develop my visual presentation. This will consist of an animation show the main parts and ideas for the project in a collage animation done within photoshop. Will use a voice over and maybe captions like in comic books?

Theory: 

Can Typography Become A Globally Universal Language

Within this essay one will be explore if typography can become a globally universal language. Cultures are merging together as travel and communication between cultures has significantly increased with the development of technology. There is then a need for communicating to a global audience using one simple method which every nationality can understand. Areas which shall be covered include; the effects a universal language would have on the world and on traditional cultures, the understanding of communicating through type and image, the understanding of what universal means, the positive and negatives of this could have on cultures, the definition of communication and how typography has developed through history.

Research Methodology: This will be predominantly secondary accompanied by a questionnaire which aims to gather a range of opinions on how a globally universal type could affect design.

Malcolm Barnard, (2005) Graphic Design as Communication, Routledge – definition of graphic design and communication, meaning and identity is important to every aspect of design, why graphic design should be seen as a language instead of a method and the ways in which graphic design effects or even changes social and cultural identities. Therefore this will inform one how design can communicate to a globally universal audience and by which means one can create this.

Steven Heller and Georgette Ballance, (2001) Graphic Design History Allworth, PressExplores a range of art movements through the ages which include Modernism and its main figure heads, Alternative meaning of graphic design and typography, meaning of Modernism and a brief history of graphic design. Therefore this will contribute to explaining how a universal type face could affect cultures and exploring a short history of graphic design methods.

Jonathan Baldwin and Lucienne Roberts (2006) Visual Communication, AVA publishing –

Explores communication as a process in graphic design, definition of visual communication a range of different meanings of  culture, a look at typography designers for example Neville Brody and how they work to create effective typefaces,  how design can be portrayed as being political, definition of identity and how to appeal to mass cultures. These will help one to explore the meanings of culture and identity. Ways in which design is seen to other cultures globally.

Steven Heller and Veronique Vienne, (2012) 100 Ideas that Changed Graphic Design, Laurence King Publishers-  information about different typography methods and designs, how type can be used with or as an image and a short history on typography. These will in turn help one to explore typography movements and cultural type designs.

Chris Rodrigues and Chris Garratt, (2001) Modernism a Graphic Guide, Icon Books – Explain the meaning of modernism, history of the art movement, what are the role of modernism and the relation of modernism to other parts of culture. This in turn will help one to explore modernism in more depth and explain how the movement relates back to a universal art style.

Simon Garfield, (2010) Just My Type, Profile Books – One will use this resource to define what typography is, explore a range of different type faces and the designers behind them such as Gill Sans by Eric Gill and to develop an understanding of how typography is used to communicate.

Steven Heller and Lita Talarico, (2011) Typography Sketch Books, Thames and Hudson – A look into how typographers work, how to design a new typefaces and how typography works with images. Therefore this will help to explore how designers work when creating typography and how this could be used to create a universal typeface.

John Holbo, (2009), Typocalyse Now? The Legacy of Jan Tschichold, [online] Available at

http://berlinbooks.org/brb/2009/11/typocalyse-now-the-legacy-of-jan-tschichold/  [Accessed 24 August 2013] – History of Jan Tschichold and modernism, how he created the universal type face and his believes. This will help one to explore how typography has been created to be used universally and a short history of modernism.

Conclusion:

This will prove to be a compelling issue as cultures from all over the world are merging together. Therefore the problem of communicating to all of the cultures needs to be addressed. Images can be understood by any culture. For example signs have no need for typography as the images portrayed on them can be deciphered by any culture. Therefore typography may eventually become redundant or even turn to image based designs such as hieroglyphs which Ancient Egyptian’s used. Designers should therefore become more aware of the effectiveness of one’s means of communication through graphic design.

Bibliography
Books

Websites

Chris Rodrigues and Chris Garratt, (2001) Modernism a Graphic Guide, Icon Books

Jonathan Baldwin and Lucienne Roberts (2006) Visual Communication, AVA publishing

Malcolm Barnard, (2005) Graphic Design as Communication, Routledge

Simon Garfield, (2010) Just My Type, Profile Books

Steven Heller and Georgette Ballance, (2001) Graphic Design History Allworth

Steven Heller and Veronique Vienne, (2012) 100 Ideas that Changed Graphic Design, Laurence King Publishers

Steven Heller and Lita Talarico, (2011) Typography Sketch Books, Thames and Hudson

John Holbo, (2009), Typocalyse Now? The Legacy of Jan Tschichold, [online] Available at http://berlinbooks.org/brb/2009/11/typocalyse-now-the-legacy-of-jan-tschichold/  [Accessed 24 August 2013]

Aim to have resaerched all areas and start to draft out essay. Use a 5 point structor and develop on each section then sort in order of time.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s